Number: 1978-26
WHEREAS, the four-wheel drive vehicle, when properly used, has proven its worth for both work and recreational purposes; and
WHEREAS, the values of this vehicle for beneficial and sensible purposes far outweigh the illegal or ill-advised uses sometimes demonstrated in television commercials; and
WHEREAS, some of these advertisements totally disregard considerations for the conservation of natural resources and the environment; and
WHEREAS, these improper commercials stimulate undesirable practices on the part of the public, thereby giving this versatile vehicle and other off-road vehicles a bad image in the eyes of landowners, public land managers, and others concerned with natural resources;
NOW, THEREFORE, BE IT RESOLVED that the National Wildlife Federation, in annual meeting assembled March 16-19, 1978, in Phoenix, Ariz., hereby calls upon the manufacturers of four-wheel drive vehicles and their advertising agencies to reorient their television messages into themes with stress environmental protection rather than resource degradation and destruction.